Enlyten SportStrips was a client of ours for about 9 months through ‘06 – ‘07. They hired Phillip Dillon and I to handle their branding, website and marketing design. Together, we banged out a ton of work for Enlyten. This logo was basically our first project after developing their new name. Through researching competition and market-place history, we presented a list of names of which Enlyten SportStrips was chosen. We worked with Dan Kelly, the president, and Jim Kelly, Dan’s brother and Hall of Fame Quarterback for the Buffalo Bills. I designed the above logo, which represents a cycle of hydration and dehydration. The strips are designed to hydrate without excessive liquid consumption. Learn more about them, here.
FYI: CURRENT WEBSITE IS NOT OUR DESIGN!